RFA Partners With A Legend To Promote Ethanol

July 02, 2010

RFA Partners With A Legend To Promote Ethanol

(July 2, 2010) Washington - The Legendary Buffalo Chip will be “Fueled With Pride” once again as the Renewable Fuels Association (RFA) continues their support as an honored sponsor during the 70th Annual Sturgis Motorcycle Rally. This all-American tradition will take place August 6-14th in Sturgis, South Dakota at the epicenter of the most famed motorcycle rally known today.

The RFA will continue their partnership with the Legendary Buffalo Chip by promoting the use of ethanol fuel through promotional materials, banners and merchandise (t-shirts featured right) to volunteers, staff and motorcycle enthusiasts who come from all over the country to participate in this once in a lifetime experience. The Sturgis Rally offers an opportunity for attendees to be educated on ethanol-blended fuel. The Legendary Buffalo Chip staff and vehicles will show their support by sporting “Ethanol: Fueled With Pride” decals as they travel throughout the grounds.

“The Legendary Buffalo Chip and the Sturgis Rally are a one of a kind experience. A celebration of American Freedom, this high-octane event is the perfect environment to let consumers know about the benefits of cleaner-burning, domestic ethanol fuel,” says Buffalo Chip Campground Sponsorship Director, Lon Nordbye. “The Chip chooses ethanol and we are proud to host the Renewable Fuels Association at the largest music festival for motorcycling in the world.”

On August 9th, over 500 riders including celebrities and world-class bike builders, will join together in the Third Annual Legends Ride , and endure upon a 50-mile ride from historic Deadwood, SD to the Legendary Buffalo Chip. Sponsored by the RFA, The Legends Ride is a charitable event with all proceeds benefiting two local Black Hills charities including the Black Hills Children's Home and the Sturgis Motorcycle Museum and Hall of Fame. Within the past two years, this event has raised over $100,000 for these two local charities. (Left image courtesy of The Legendary Buffalo Chip) 

As the center of arts, entertainment and socializing, The Legendary Buffalo Chip will be home
to Michael Lichter’s Tenth Annual Motorcycles as Art Exhibit: Eternal Combustion- 30 in the Wind . RFA is a proud sponsor of this can’t miss, internationally renowned exhibition that will showcase the works of the most influential master builders and artists in motorcycling. (Right image courtesy of The Legendary Buffalo Chip)

“It is important for these riders to know that ethanol-blended fuels are a safe and effective alternative to petroleum that they can use in their motorcycle engines, along with every other vehicle they have at home,” said RFA Director of Market Development Robert White. “The addition of higher blends of ethanol in our supply of fuel is one step closer to reducing our country’s dependence on foreign oil. American heritage and the American love for riding runs deep here, it only makes sense to use an American fuel.”

To learn more about ethanol, visit our consumer-oriented website, www.ChooseEthanol.com. This website provides a wealth of information on what ethanol is, how it is made, ethanol-blended fuels in all different engine types, how ethanol will reduce our carbon footprint, and provides locations where you can buy the fuel. 

Ride Safe. Fuel Right

Robert White
RFA Director of Market Development
(402) 391-1930.