RFA Offers FREE E15 Label for Gasoline Retailers

August 01, 2011

RFA Offers FREE E15 Label for Gasoline Retailers

(August 1, 2011) Omaha – Continuing efforts to expand the market for ethanol-blended fuels, the Renewable Fuels Association today is announcing it will offer EPA-approved labels to gasoline marketers free of charge. The labels comply with the language and design rules promulgated by EPA in June following EPA’s approval of the use of E15 for cars, pickups, and SUVs made in model year 2001 and newer. The labels will be required on every pump offering E15 once EPA has certified E15 for commercial sale as required by Section 211(b) of the Clean Air Act (see image of label to the right).

“Making sure consumers are aware of the availability and proper use of E15 ethanol blends is a critical component of expanding the market for ethanol,” said RFA Director of Market Development Robert White. “Proper use of these labels will ensure gas stations and other fuel retailers choosing to offer E15 are complying with EPA labeling guidelines. These labels are yet another element of the RFA’s commitment to expanding the marketplace for ethanol-blended fuels by expanding ethanol fueling infrastructure and informing drivers of the benefits of ethanol use.”

The labels were approved for use by EPA today and will be available to ship in 14 business days. The RFA will be reaching out to National Association of Convenience Stores (NACS), the Society of Independent Gasoline Marketers (SIGMA), the Petroleum Marketers Association of America (PMAA), the Petroleum Equipment Institute (PEI), and other fuel retailing organizations to make sure gas pumps offering E15 blends are properly labeled.

For more information or to order labels, contact Jen Kracher at jkracher@ethanolrfa.org or (402) 391-1930.

This labeling effort is one more part of the RFA’s ongoing effort to work with gas stations to make higher level ethanol blends available to more American drivers. Other efforts, conducted jointly with the American Coalition for Ethanol and several state corn grower groups, can be found as part of the Blend Your Own ethanol campaign, www.BYOethanol.com.