(July 18, 2012) Washington - The Renewable Fuels Association (RFA) is excited to announce their continued partnership with the Legendary Buffalo Chip at the 72nd Annual Sturgis Motorcycle Rally in Sturgis, SD, August 6-12. This event is an opportunity to promote the use of ethanol fuel to motorcycle enthusiasts from across the country as well as volunteers and staff.

RFA has produced promotional and educational materials, banners and merchandise including koozies and t-shirts (featured right) exclusively for this event that will be handed out at various locations during the week. The Legendary Buffalo Chip staff will be wearing t-shirts sporting “Ethanol: Fueled with Pride” and all Chip vehicles will do the same with decals. The RFA’s promotional trailer will be featured inside the amphitheater of the Legendary Buffalo Chip where more than 100,000 concert goers gather nightly for the musical entertainment. The Sturgis Rally offers an opportunity for attendees to be educated on ethanol-blended fuel as it is often mischaracterized as a problem fuel for engines found in motorcycles.

New this year, campers at the Buffalo Chip will get the opportunity to fuel their motorcycles for free during two special events. The “Free Fuel Happy Hours” will be sponsored by the RFA, Kansas Corn Commission and the South Dakota Corn Growers. This promotion will allow motorcyclists to fill their tank, free of charge. To fill up, riders must have a Buffalo Chip wrist band and no fuel containers will be allowed. The Free Fuel Happy Hours will be on Wednesday, August 8th and Thursday, August 9th next to The Crossroads at the Buffalo Chip from 4pm-6pm.

“The Chip is excited to once again partner with RFA to highlight the benefits of using ethanol fuel,” said Rod Woodruff, Owner of the Legendary Buffalo Chip. “The Buffalo Chip leads by example; every drop of unleaded fuel we use here contains ethanol. With events like the ‘Free Fuel Happy Hour’ and Fueled with Pride give-away items, thousands of attendees who travel cross country to be at Sturgis will leave knowing that ethanol is a safe option for their motorcycles and they have a choice in the fuel they put in their engines.”

Monday, August 6th, the Fifth Annual Legends Ride will take place as hundreds of riders come together to celebrate their passion for motorcycling and their willingness to give back. Sponsored by the RFA, the Legends Ride benefits two local charities in the Black Hills of South Dakota, the Sturgis Motorcycle Museum & Hall of Fame and Black Hills Special Olympics. This event has raised $200,000 in just four years since it began. RFA Staffer, Robert White will again ride his flex-fuel Harley in this event from Deadwood, SD to the Legendary Buffalo Chip highlighting the opportunities for higher blends of ethanol in motorcycles.

As the center for arts, entertainment and socializing, the Legendary Buffalo Chip is the home to Motorcycles as Art, the internationally recognized exhibition that showcases the works of some of the most artistic builders in the motorcycling industry. RFA is a proud sponsor of the 2012 exhibit "Come Together - The Spirit of Born-Free", presented by famed photographer Michael Lichter, in conjunction with Born-Free bike show creators Grant Peterson and Mike Davis and the Buffalo Chip.

“The RFA is excited to continue and expand its partnership with the Legendary Buffalo Chip giving us the opportunity to reach such a large group of consumers and show them the benefits of using ethanol blended fuels,” said Robert White, RFA Director of Market Development. “Ethanol is a safe, domestic, clean-burning fuel that is reducing gas prices, stimulating our economy, and increasing our national security. We want to make sure that all attendees know the value of this American product and why they should use it in their motorcycles, and all of their other engines at home. In fact, we are willing to give them a tank for free to try it out.”

To learn more about ethanol, visit our consumer-oriented website, www.ChooseEthanol.com. This website provides a wealth of information on what ethanol is, how it is made, ethanol-blended fuels and engines of all types and sizes, easy apps for locating E85 and facts about ethanol’s proven ability to help lower gas prices, reduce greenhouse gasses, and reduce America’s dependency on foreign oil. For continuous updates directly from the Sturgis Rally, follow RFA’s Robert White at www.twitter.com/fuelinggood.

Ride Safe. Fuel Right.