(July 29, 2011) Washington - Thousands of motorcycle enthusiasts from across the country will ride through the rolling Black Hills of South Dakota next week and once again be greeted at the Legendary Buffalo Chip by the Renewable Fuels Association’s (RFA) “Fueled with Pride” sponsorship of the 71st Annual Sturgis Motorcycle Rally.  This all-American tradition will take place August 8-14th in Sturgis, South Dakota at the epicenter of the most famed motorcycle rally known today.

The RFA continues their partnership with the Legendary Buffalo Chip by promoting the use of ethanol fuel to motorcycle enthusiasts from across the country as well as volunteers and staff.  RFA has produced promotional materials, banners and merchandise (such as the t-shirt featured right) exclusively for this event. This year, an E85 flex-fuel motorcycle will be displayed in a photo booth providing attendees the opportunity to have their picture professionally taken with the Buffalo Chip logo in the background. These images will be available to download at www.ChooseEthanol.com.

The Sturgis Rally offers an opportunity for attendees to be educated on ethanol-blended fuel as it is often mischaracterized as a problem fuel for engines found in motorcycles. The Legendary Buffalo Chip staff and vehicles will show their support by sporting “Ethanol: Fueled with Pride” decals as they travel throughout the grounds.

“This event provides an opportunity to reach out to such a large group of consumers at one time and let them know about the benefits of ethanol fuel that is produced right here in the U.S.  This year, we will be able to show them too with our E85 motorcycle display,” said Buffalo Chip Campground Sponsorship Director, Lon Nordbye. “The Chip is excited to continue its partnership with the RFA and show our rally attendees that they can have a choice in fuel, no matter what their engine type is.”

On August 8th, over 500 riders including celebrities and world-class bike builders, will join together in the Fourth Annual Legends Ride, and endeavor upon a 50-mile ride from historic Deadwood, SD to the Legendary Buffalo Chip. Sponsored by the RFA, The Legends Ride is a charitable event with all proceeds benefiting two local Black Hills charities, the Black Hills Special Olympics and the Sturgis Motorcycle Museum and Hall of Fame.  In just three years, this event has raised over $150,000 for these two local charities.

 As the center of arts, entertainment and socializing, The Legendary Buffalo Chip will be home to Michael Lichter’s Eleventh Annual Motorcycles as Art Exhibition . This year, the exhibit “Slant Artist-An Eccentric View on Motorcycles and Art” will focus on avant-garde artist, Jeff Decker.  RFA is a proud sponsor of this event that will feature Decker’s 10 new bronze sculptures, various motorcycle displays and wall art from his other collections. Decker will also be working in the gallery on a new sculpture, providing attendees an opportunity to watch and visit with the artist.

“We are happy to be partnering again with the Buffalo Chip to show riders that ethanol-blended fuels are a safe and effective alternative to petroleum that can used in motorcycle engines, along with every other vehicle riders have at home,” said RFA Director of Market Development Robert White.  “Increasing the use of domestic, clean-burning fuels allows us to become a more energy secure country, reducing our dependence on foreign oil and creating more jobs.”

To learn more about ethanol, visit our consumer-oriented website, www.ChooseEthanol.com . This website provides a wealth of information on what ethanol is, how it is made, ethanol-blended fuels and engines of all types and sizes, easy apps for locating E85 and facts about ethanol’s proven ability to help lower gas prices, reduce greenhouse gasses, and reduce America’s dependency on foreign oil.  For continuous updates directly from the Sturgis Rally, follow RFA’s Robert White at www.twitter.com/fuelinggood.

Ride Safe. Fuel Right.