(August 6, 2012) Washington - Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association, Chippewa Valley Ethanol Company (CVEC) and the Minnesota Bio-fuels Association, Inc. are debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy. This ad will play at the Riverview theater in Minneapolis, MN and the Woodbury 10 theater in Woodbury, MN, where it will reach anticipated annual impressions of 150,000 and 400,000 respectively. 

The “Open Road” campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance. In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09 saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.

“Ethanol is a major contributor to the economy in the state of Minnesota,” said Mike Jerke, General Manager of Chippewa Valley Ethanol Company. “These theater ads are a great way to show customers that this domestic fuel is a safe, clean-burning fuel that is reducing gas prices and saving American’s money.”

“We are excited to have the 'Open Road' ad run in our local theaters to educate the public on fuel that is being produced in our state,” said Tim Rudnicki, Executive Director of the Minnesota Bio-fuels Association, Inc. “As the industry continues to grow, it is important that consumers are educated on ethanol’s benefits and know that America’s energy future starts here at home.”

Minnesota is the fourth leading ethanol producer state in the U.S., producing nearly 1.13 billion gallons of ethanol annually at 22 biorefineries. A large contributor to the state’s economy, the ethanol industry helps support over 70,000 jobs in Minnesota and has helped reduce wholesale gas prices in the Midwest by an average of $1.69 per gallon.

To view the ad, click here.