(March 16, 2010) Washington, DC - Latisha Martinex of Virginia Beach, Virginia is the Grand Prize winner of the Renewable Fuels Association’s (RFA) E85 Flex-Fuel Challenge Cutest Kid Photo Contest for the loveable photo, “Baby Girl” (featured right). Ms. Martinex will receive free ethanol fuel for one year. Judging for the Grand Prize was based on creativity and quality.

The Cutest Kid Photo Contest was enormously successful with over 1,000 adorable photos of kids laughing, playing and smiling submitted and a bountiful amount of ethanol and environmental information distributed.

“Amira and her Snow Love,” submitted by Megan Pomeroy of Le Mars, Iowa, is the winner of a $500 ethanol fuel card after receiving the Most Voted award from daily votes on the www.e85challenge.com website.

The first 1,000 entrants for the Cutest Kid Photo Contest received a free eco-friendly reusable shopping bag filled with consumer information about Flex-Fuel Vehicles (FFVs), ethanol facts and a reusable bag fact sheet.

"The Cutest Kid contest is the E85 Flex Fuel Challenge’s most successful marketing effort to date, reaching more than 1,000 families nationwide, said RFA Market Development Director, Robert White. "Contests such as this allow us to reach out to non traditional groups, like mothers, to introduce ourselves and better educate them on the value of renewable fuels. Congratulations to all the winners."

The Cutest Kid Photo Contest marked the fourth E85 Flex-Fuel Challenge Contest by the RFA. This contest was launched on December 1st, 2009 and entries were accepted through January 5th, 2010. During the submission phase, there was one monthly drawing in which a winner was randomly selected to receive a $100 ethanol fuel card. Five random weekly drawings for a prize of a $100 ethanol fuel card were also made to award voters who contributed to the voting process. These contests are sponsored by the RFA Market Development team to promote the use of ethanol while giving the chance to win prizes.